Crises separate the wheat from the chaff, so they say. Not knowing one’s own situation carries risk. The narrower the operational environment, the higher the risk.
When cost pressure rises, it is an instinctive reaction to analyse cost and start savings programmes. Adding urgency and unreliable information significantly raises the chances of cutting the wrong costs. Being left in the dark leads to mostly random results. Having correct data available is certainly not the silver bullet, but the chances for correct decisions grow. Ultimately, with good information, a crisis may develop to become a competitive advantage.
In times of crisis the calls for missed analyses and investments frequently echo through board rooms. If only we had kept searching for and following that “sweet spot”… Dropping ballast and optimisation is important at all times.
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