Crises separate the wheat from the chaff they say. Not knowing one’s own situation carries risk. The narrower the the operational environment, the higher the risk.
When cost pressure rises it is an instinctive reaction to analyse cost and start savings programmes. Adding urgency and unreliable information the chances to cut the wrong cost can rise significantly. Being left in the dark leads to mostly random results. Having correct data available is certainly not the silver bullet, but chances for correct decisions grow. Ultimately, with good information a crisis may develop to become a competitive advantage.
In times of crisis the calls for missed analyses and investments frequently echoes through board rooms. If only we had kept searching for and following the “sweet spot”… Dropping ballast and optimisation is important at all times.
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